Keyword Research

Analyze search intent, clicks metric, search volume, keyword difficulty, etc to find out ‘low-hanging fruit’ to highly profitable keywords.

To find low-hanging fruit and highly profitable keywords through keyword research, we need to analyze several key metrics:

Search Intent: Understanding the user’s intent behind the keyword search (informational, navigational, transactional, or commercial investigation).
Search Volume: The number of searches a keyword gets per month.
Clicks Metric: The number of clicks that search results get when the keyword is used.
Keyword Difficulty (KD): A metric that estimates how hard it will be to rank for a keyword.
Cost Per Click (CPC): The amount advertisers pay for each click in paid search results.
Competition: The level of competition in paid search for the keyword.
Here’s a structured approach to perform this analysis:

Step-by-Step Process
Identify Seed Keywords: Start with broad keywords related to your industry or niche.

Use Keyword Research Tools: Utilize tools like Ahrefs, SEMrush, Moz, or Google’s Keyword Planner to gather data on search volume, clicks, keyword difficulty, CPC, and competition.

Analyze Search Intent: Categorize the keywords based on their intent. For example:

Informational: Queries looking for information (e.g., “how to train a dog”).
Navigational: Queries looking to go to a specific website (e.g., “Facebook login”).
Transactional: Queries indicating intent to purchase (e.g., “buy iPhone 13”).
Commercial Investigation: Queries where users are looking to compare options before purchasing (e.g., “best smartphones 2024”).
Evaluate Metrics:

Search Volume: Look for keywords with a decent number of monthly searches.
Clicks Metric: Prioritize keywords that generate a higher number of clicks.
Keyword Difficulty: Identify keywords with lower difficulty scores that are easier to rank for.
CPC: Consider the cost per click to gauge the potential profitability.
Competition: Check the level of competition for the keyword in paid search.
Find Low-Hanging Fruit: Look for keywords with:

Moderate to high search volume.
High click-through rates.
Low to moderate keyword difficulty.
Low to moderate competition.
Reasonable CPC indicating commercial value.
Prioritize Keywords: Create a list of keywords prioritized by their potential profitability and ease of ranking.

Example Analysis
Let’s say you’re working on keyword research for an e-commerce site selling eco-friendly products. Here’s how you might analyze a sample of keywords:

Seed Keyword: “eco-friendly products”
Keyword Research Tools: Using Ahrefs, SEMrush, and Google’s Keyword Planner, you gather the following data:
Keyword Search Volume Clicks Metric Keyword Difficulty CPC Competition

| Keyword | Search Volume | Clicks Metric | Keyword Difficulty | CPC | Competition |
|—————————|—————|—————|——————–|——–|————-|
| eco-friendly products | 10,000 | 8,500 | 70 | $1.50 | High |
| sustainable products | 8,000 | 6,400 | 65 | $1.30 | Medium |
| eco-friendly home goods | 2,000 | 1,600 | 45 | $0.90 | Low |
| organic cleaning products | 5,000 | 4,200 | 50 | $1.20 | Medium |
| zero waste products | 7,000 | 5,600 | 55 | $1.40 | Medium |

Analyze Search Intent:

eco-friendly products: Commercial investigation/Transactional.
sustainable products: Commercial investigation/Informational.
eco-friendly home goods: Commercial investigation/Informational.
organic cleaning products: Transactional.
zero waste products: Commercial investigation/Transactional.
Identify Low-Hanging Fruit:

“eco-friendly home goods” with moderate search volume, high click-through rate, lower keyword difficulty, and lower competition.
“organic cleaning products” with good search volume, high click-through rate, moderate keyword difficulty, and medium competition.
Tools to Use
Ahrefs: For search volume, keyword difficulty, CPC, and competition analysis.
SEMrush: For detailed keyword metrics and search intent analysis.
Moz: For keyword difficulty and opportunity metrics.
Google Keyword Planner: For search volume and CPC.
By following this process, you can identify and prioritize keywords that offer the best opportunities for driving traffic and conversions with lower competition, making them highly profitable for your SEO and PPC campaigns.

How Website SEO Audit

Conducting a website SEO audit involves several steps to ensure that your website is optimized for search engines and can rank higher in search results. Here’s a comprehensive guide to help you perform an effective SEO audit:

1. Crawl Your Website
Use tools like Screaming Frog, Ahrefs, or SEMrush to crawl your website and identify issues such as broken links, duplicate content, and missing meta tags.
Check for server errors and redirect issues.
2. Check for Indexing Issues
Ensure all important pages are indexed by Google using the site:yourdomain.com search query.
Review Google Search Console for any indexing errors or warnings.
3. Analyze Website Structure and Navigation
Ensure your website has a clear, logical structure and easy navigation.
Check that important pages are no more than 3 clicks away from the homepage.
Use breadcrumb navigation for better user experience and SEO.
4. On-Page SEO Factors
Title Tags and Meta Descriptions: Ensure each page has a unique, descriptive title tag (70 characters max) and meta description (160 characters max).
Headings: Use appropriate heading tags (H1, H2, H3) and ensure there’s only one H1 per page.
Content Quality: Evaluate the content for quality, relevance, and originality. Ensure it provides value and answers user queries.
Keyword Optimization: Check that target keywords are used naturally in the content, title, headings, URL, and meta tags.
Image Optimization: Use descriptive file names, alt text, and compress images to improve load times.
5. Technical SEO Factors
Page Speed: Use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to analyze and improve page loading times.
Mobile-Friendliness: Ensure your website is mobile-friendly using Google’s Mobile-Friendly Test.
Secure Sockets Layer (SSL): Check that your website uses HTTPS.
XML Sitemap: Ensure you have an updated XML sitemap submitted to Google Search Console.
Robots.txt: Review your robots.txt file to ensure it’s not blocking important pages from being indexed.
6. User Experience (UX)
Ensure your website is easy to navigate with a clean design.
Check for a responsive design that works well on all devices.
Improve readability with proper font sizes, spacing, and contrast.
7. Content Audit
Identify and update outdated or low-quality content.
Ensure content is well-organized and covers the topic in-depth.
Check for duplicate content and use canonical tags where necessary.
8. Backlink Profile
Analyze your backlink profile using tools like Ahrefs or Moz.
Identify and disavow toxic or spammy backlinks.
Aim to build high-quality backlinks from reputable sites in your niche.
9. Local SEO (if applicable)
Ensure your business is listed on Google My Business and other local directories.
Maintain consistent NAP (Name, Address, Phone Number) information across all platforms.
Encourage and manage online reviews.
10. Performance Tracking
Use Google Analytics to track website performance metrics like traffic, bounce rate, and conversion rate.
Set up goal tracking to measure key actions like form submissions, purchases, or sign-ups.
Tools and Resources:
Crawling and Indexing: Screaming Frog, Ahrefs, SEMrush, Google Search Console.
Page Speed: Google PageSpeed Insights, GTmetrix, Pingdom.
Mobile-Friendliness: Google Mobile-Friendly Test.
Backlink Analysis: Ahrefs, Moz, SEMrush.
Analytics: Google Analytics.
By following these steps and utilizing the mentioned tools, you can conduct a thorough SEO audit to identify and fix issues, ultimately improving your website’s search engine performance and user experience.